Graphic Design Movements: The Ultimate Guide to Graphic Design
Controlling movement is one of the crucial elements in graphic design. The movement ensures that your users experience the product the way you want them to. Once you understand how movement works in graphic design, you’ll be able to create effective content for your users. If you want to use movement but you don’t know how to go about it, here is a complete guide to help you out.
What is movement in graphic design?
Graphic design movements refer to how the viewer’s eye moves across the image. You can use your design to guide the user’s eyes to specific elements. To show movement, use lines, shapes, and form. Graphic designers can use movement to guide the viewer’s eyes in and out of a composition.
How to effectively use movement in graphic design
There are numerous ways to create movement throughout your design. When you use movement the right away, you’ll ensure that the user’s eyes fall on the certain areas first. Here are some ways you can effectively use movement in your designs.
Rhythm in graphic design refers to a specific pattern in a design that guides viewers through the design. You can use rhythm to create the impression you want for your piece. You can guide viewers’ interaction by using more flowing or short rhythms. For instance, you can use colors, forms, lines, or other design elements to guide the viewer’s eyes in a specific way. By doing that, you’ll create a sense of movement.
Lines are one of the foundations of design and you can use them to transform how your design looks. You can use lines in your design to create movement and guide the viewer’s gaze to a specific item throughout your piece in your design.
Evoke feelings of motion
With the right design elements, you can create an impression of motion in your designs. You will achieve movement in your design by capturing your subject mid-motion. Capture jumping animals, dancing people, and crashing waves to create motion. Easily guide your viewer’s eyes along the path the subject takes by evoking feelings of motion. For instance, you can use vertical lines to guide the reader’s eyes down a page.
Repetition refers to repeating a single element as many times as possible in a design. For instance, you can use a line horizontally and draw others next to it. You can repeat the same elements, such as shapes, colors, texture, sizes, fonts, and lines.
Use repeated elements in your designs to guide your viewers to another area of your composition. Repetition creates a sense of recognition and familiarity. However, you don’t have to repeat a design element to achieve repetition. Rather, you can use close elements to guide the viewer’s eyes. Use color to unify your piece and guide the viewer’s eyes to specific areas.