How to Handle the 10 most Controversial Web Design Trends of 2018

Do you want to make your site look trendy and appealing to the wide web audience? Sure you do! Now, as the third part of the year 2018 has been left behind, we can see websites implementing new web design techniques in practice. Some of them manage to achieve the task like pros, making the revamped online projects work to their full potential. Others do not reach such impressive results. If you haven’t updated your site with a new trendy look yet, then the time for changes has come! UX agencies do this all the time as well. 😉

We have handpicked 10 of the most popular and no-nonsense web design trends for 2018. In order to prevent you from making mistakes, we showcase bad and good examples of different techniques being implemented in web design, as well as a couple of ready-made WordPress themes that will help you launch cool online projects hassle-free.


The trend is not new. Videos capture the attention of the web visitors once they land on your web page. A video adds a touch of interactivity to a website, making it easier for the web audience to understand your message and get a better understanding of your offers.

In order to implement the technique into your site, there are certain requirements that you need to follow. For example, in order to make your site load faster, the video should be no longer than 10 seconds. Also, make sure that it’s not heavy and the website visitors will be able to access all pieces of content that you’ve provided on the page. Also, if a video moves too fast or is too loud, then it grows the chances that it will distract the visitors from looking through your site’s content.


If you are confident that the chosen video content will help you deliver your objectives clearly, without slowing down the page loading speed, then go ahead and implement it on your site. Keep it relevant to your content and make it easy-to-comprehend. A picture can speak a thousand words. A video can be more informative. Simply make sure that it is fully adaptive to all screen sizes and the page loading speeds won’t be affected by its large size.


Variable Fonts

This is one of the leading web design trends for 2018. Using fonts that vary in styles, height and width adds special charm to the web page. However, even playing with different types of typography, we shouldn’t forget about the readability of the content. It’s a common thing that websites implement different types and styles, making it impossible to differentiate the words and phrases on the page.


Variable fonts are used in both mobile and desktop web. While using different widths and weights in designs, the creative typography gives voice to the web page, providing the web audience with more interactive browsing experience.


Artificial Intelligence

It’s not a rare thing to meet brands from different industries implementing artificial intelligence into their web projects. In the modern-day world, we need to remain always online in order to keep the clients always with us. That’s why businesses started to use chatbots as an alternative to the real-time communication with social media managers or customer support reps. However, the biggest issue that brands face is the inability to make bots text like a real person. You can write the best program ever and predict all sorts of questions that the web users may ask you. However, once a client realizes that’s a machine but not a real person talking to him, he will lose trust in your company.

Still, more and more companies are searching for the way to perfection. Chatbots can give the users a hint of what’s new and trendy in your niche. These can also provide the prospective customers with suggestions on the content or offers that may be interesting to them. Also, chatbots can help you boost sales and assist clients while you are offline.

Free from the content

Using code-free design on your own site, you need to be careful with its implementation. People need to be ready to browse a layout that is free from the regular pieces of content like texts and images.


Such web designs stand out of the competition. Unlike most of the web pages featuring regular layout structure, free from the content designs can win a lot of the users’ attention. Opposed to the card-based designs that may look somewhat artificial, content-free web pages are lively and luring. These may be used for better storytelling and more interactive UX.


Mobile Animation

Webmasters need to be especially careful using animation effects in mobile designs. Animation can do both good and bad to your web page. While bringing a touch of dynamism and interactivity to your content, animated elements can make the design look stuffy and slow down the page loading speeds.


On the other hand, wisely used animation effects can improve the users’ browsing experience on your site. You can use animation effects to reveal extra details about a specific feature/offer, which will give a clue to the users of whether or not they need to move to the next page.


Overly Complex Design

Sometimes webmasters try to reinvent the wheel and stuff their web pages with all web design elements imaginable. It’s supposed that complex designs should stand out from the rest of the digital solutions that one can access on the web. They do! However, these are more noticeable in the bad sense. “Clever” designs bring the feeling of madness to the online projects. Plating with small graphical wonders, these make the users feel confused when they reach such web pages. This causes usability issues, making it difficult for the Internet users to access the necessary pieces of data.


Instead of building a website for the designer, create it with the user in mind. Your website will look smart and catching without those heavy unreadable elements that only waste the first opinion about your company. Making the headlines readable and the layout structure easy-to-scan, you grow the chances that the users will discover the needed data easily and complete the browsing session with a conversion.


User Actions with Frictions

With the intention to add novelty to a website, designers may add friction to the actions that users take on the web page. This should be done with the great caution because. One of the growing web design trends is making the online project as intuitive and user-friendly as possible. The navigation patterns need to be recognizable and easy-to-follow. With the attempt to stand out and capture the users’ attention, sites like iFly50 use custom elements that make the users feel somewhat confused when they come across them for the first time. For example, the iFly50 online magazine is a vertical scrolling site revealing a list of 50 destination points to the users. In order to be taken to the gallery page, a person needs to click and hold the respective button for a few seconds to see more pictures.


On the other hand, adding friction to the user actions can enhance the users’ browsing experience. For example, long-scrolling websites can elastic scrolling to their web pages, thus notifying the users that it’s no longer possible to load more data as a person has reached the bottom of the page. That’s one of the most popular innovations that Apple presented in the latest iOS version.


Mystery Meat Navigation

The trend is not new. Presented by Vincent Flanders in 1998, MMN suggests that that the destination link is not visible to the user until the moment when he clicks on it or points a cursor over it. Just like always, there are two sides of a coin. On one hand, MMN reduces the discoverability of your site, making the users guess where they will be taken as they follow a link or click a button. As a rule, you can come across this feature on the majority of portfolio sites. The preview images are clickable. As a user takes an action, he/she will be taken to a different page revealing a gallery of the related projects.


On the other hand, MMN can make it convenient for the customers to reach the necessary pieces of data. It’s easy to solve the discoverability issue while simply adding a few explanation tips on the hover effect. For example, you can add the “View Project” text as a user puts a mouse over the preview image.


Abundant Animation

It’s OK to use animation effects on your site. However, if there is too much of it used only for the animation’s sake, then it’s likely to have a negative effect on the visitors of your site. Instead of delivering the fun and interactive feeling, you can make the users feel confused and lost. Additionally, if you include multiple elements flashing on the web page, coming up in the header/sidebar/footer, then you will only distract the users’ attention from the main objectives of your site.


Instead, using animation for a purpose is the win-win solution. You can add an elegant fade-in effect to the receipt. There is also an option to add the checkout animation, which will notify customers about the verification codes. There are loads of smart ideas on how to boost your site’s usability by means of navigation. The rule of thumb is to apply all changes with the usability in mind.


Bold Colors

Bold colors usage is back in 2018. With the help of the smart selection of vibrant tones, a company can set a branded tone to its web project. Whatever color scheme you opt for, there is the main rule stating that a website should feature no more than 3 main colors. However, some companies omit this and make their resources brighter than the rainbow, which can have a negative effect on the users’ perception of the data and web page in general.


With the intention to apply rebranding updates to a site, web designers select color schemes featuring a few tones. Those may be bold colors combined with pastel hues. Such a combination will bring a clean and easy-on-the-eyes presentation to a brand. As a rule, websites feature neutral colors in the background. These provide for the better readability of the content. A couple of bolder hues are added to supplementary design elements that need to be emphasized.


Final Words

Here we go. There are more web design trends that dictate online fashion 2018. We didn’t emphasize minimalism, flat design, layouts with negative space, and other tried and true tendencies that have been popular for several years in a row. We tried to pay your attention to the new techniques. While making an opposition of the good and bad examples of every trend being implemented into web design, we tried to visualize the must-follow techniques as much as possible.

Are there any other web design trends for 2018 that still haven’t gained the required demand among webmaster? Are there cool examples of trendy web pages that you think are worth to b mentioned here? Looking forward to seeing your ideas.

This is a guest-post by Lana Miro. She falls in love with beautiful web design. She likes to share her experience and explore something interesting.

She also cooperates with for helping everyone to find their best solutions for their own online projects.

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Claudia Driemeyer

Claudia Driemeyer

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