How to Make an Infographic: The Ultimate Guide to Infographics
What is an infographic?
Infographics are highly visual diagrams that organize and display information so it can easily be understood by its intended audience. There are a lot of different types of infographics that can do everything from showing steps in a linear process to breaking down information in a fun and very consumable format. They’re useful tools for simplifying and summarizing information into a digestible format.
Organizations can use infographics to generate interest in their information, as the graphical, colorful, and engaging formats are more attention-getting than plain paragraphs of the same information. At the same time, infographics educate readers so they can understand and retain more information than in other non-video formats.
- Text, including the title and information
- Graphics, including blocks and shapes to divide up the infographic and clarify its layout, images, and colorful displays of statistical information
- White space, which is an important design element for any well-crafted infographic. White space makes the intentional layout of the information more clear, prevents confusion, and stops the graphic from being too cluttered and messy.
Common types of infographics
Infographics can in a wide array of different formats, shapes, and levels of complexity depending on the creators purpose. Some of the main types of infographics include:
- Anatomical infographics: These infographics aren’t restricted to showing anatomy. They display information about the parts of a whole. Commonly, it will show the cross-section of a complex assembly and have helpful information linked to each part.
- Comparative infographics: These infographics are similar to tables. They display the attributes of one concept or item in one column and the comparable attributes of another object or concept in the adjacent column.
- Hierarchical infographics: Usually arranged in a pyramid, these infographics show information in order of importance. This helps viewers quickly see and understand the most important facts in the graphic.
- Informational infographics: This category is broad, and it encapsulates a wide range of summative text-based infographics, highly visual blips of information, and everything in between. They’re generally used to simplify conceptual topics.
- Process infographics: These infographics show information as a progression of steps in the form of diagrams and flowcharts.
- Statistical infographics: These infographics convert tables of data into more visually interesting bar graphs, charts, circle graphs and more. The layout can also help viewers understand how different charts and graphs relate to each other.
- Timeline infographics: Just like process infographics show steps in a linear format, timeline infographics display chronological information. These are used to show timelines of events for corporate About Us pages, historical breakdowns, and more.
How to create an infographic
Creating an infographic is easy with the right graphic design software. Unlike with manual designs on physical paper, you can resize and reorganize attributes to ensure you end up with a crystal clear design. Follow these steps to design your graphic:
- Determine what type of infographic fits your purpose best.
- Edit text to be as concise and clear as possible.
- Arrange text, images, and charts with plenty of white space around each element.
- Choose colors and style elements that fit your branding.